about the designer
Lella and Massimo Vignelli were pivotal figures in the design world, renowned for their clarity and coherence in numerous projects. Massimo started his design journey as a draftsman in Milan, influenced by Adolf Loos’ belief that an architect should design everything from a spoon to a city. Both Lella, born into an architectural family in Udine, and Massimo shared a comprehensive design philosophy, encapsulated in their book "Design is One," emphasizing consistency and timelessness. After their training, they moved to the US, co-founding Unimark International and later starting Vignelli Associates. Their impressive portfolio includes corporate identities for American Airlines and the New York City Transit Authority, as well as graphic design, interiors, furniture, and exhibitions for prestigious institutions. Their legacy is celebrated in museums worldwide, and they were honored with numerous awards, including the National Design Lifetime Achievement award in 2003